"Yellow is associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is an attention getter, which is the reason taxicabs are painted this color."*
These are our three personas:
Nicole Anderson (Age 32)
I’m a stay at home mother of three beautiful girls, and I have always wanted to start a business selling headbands for babies/toddlers. Now that my girls are all in school, I finally have the time to work towards this dream. I came across the Ruzzix website and began looking through their previous works. I absolutely loved their design work and project advertising. Using the online information, I was able to contact them and discuss my business goals.
Bill Heard (age 59)
My name is Bill Heard, and I’ve been a retired construction worker for five years now. In college I always wanted to own a traveling drink business. I now have the free time to pursue this long awaited dream of mine. As I began searching on the internet for ideas on how to get started, I stumbled upon the Ruzzix website. I contacted the company and sent in the name and general color scheme I wanted, and within days I received back several logos and designs to choose from. Now that I’ve selected an image for my business, I am currently working with them on designing a poster, and other forms of advertisement.
Ryan Lambert (age 22)
I’m an aspiring photographer/videographer college student at Dixie State University. I’m currently taking communication courses but I’m looking to start my own photography business as well. I have been taking photographs since high school, but I want to transform my hobby into an actual career. I was in the process of creating my own website/blog when I heard about the company Ruzzix. They helped me make my website look professional and provided me with a fantastic name and logo. We also filmed a 30 second video ad of me on location photographing a bridal shoot. With the assistance of Ruzzix, my business is now professional and accessible.
This is our commercial.
This is our website.
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For our project, I was in charge of logos. With input from the group, I created the logo for our company because we decided to come up with our own company instead of rebranding one.
Our logo:
We wanted to start with a bold typeface as well as a strong complementary color to make the logo simple, but memorable.We also decided to have a page for our "portfolio" of things we have done for other "companies".
I also helped to create the style guide:
These are our three personas:
Nicole Anderson (Age 32)
I’m a stay at home mother of three beautiful girls, and I have always wanted to start a business selling headbands for babies/toddlers. Now that my girls are all in school, I finally have the time to work towards this dream. I came across the Ruzzix website and began looking through their previous works. I absolutely loved their design work and project advertising. Using the online information, I was able to contact them and discuss my business goals.
Bill Heard (age 59)
My name is Bill Heard, and I’ve been a retired construction worker for five years now. In college I always wanted to own a traveling drink business. I now have the free time to pursue this long awaited dream of mine. As I began searching on the internet for ideas on how to get started, I stumbled upon the Ruzzix website. I contacted the company and sent in the name and general color scheme I wanted, and within days I received back several logos and designs to choose from. Now that I’ve selected an image for my business, I am currently working with them on designing a poster, and other forms of advertisement.
Ryan Lambert (age 22)
I’m an aspiring photographer/videographer college student at Dixie State University. I’m currently taking communication courses but I’m looking to start my own photography business as well. I have been taking photographs since high school, but I want to transform my hobby into an actual career. I was in the process of creating my own website/blog when I heard about the company Ruzzix. They helped me make my website look professional and provided me with a fantastic name and logo. We also filmed a 30 second video ad of me on location photographing a bridal shoot. With the assistance of Ruzzix, my business is now professional and accessible.
This is our commercial.
This is our website.