"Yellow is associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is an attention getter, which is the reason taxicabs are painted this color."*

These are our three personas:

Nicole Anderson (Age 32)

I’m a stay at home mother of three beautiful girls, and I have always wanted to start a business selling headbands for babies/toddlers. Now that my girls are all in school, I finally have the time to work towards this dream. I came across the Ruzzix website and began looking through their previous works. I absolutely loved their design work and project advertising. Using the online information, I was able to contact them and discuss my business goals.

Bill Heard (age 59)

My name is Bill Heard, and I’ve been a retired construction worker for five years now. In college I always wanted to own a traveling drink business. I now have the free time to pursue this long awaited dream of mine. As I began searching on the internet for ideas on how to get started, I stumbled upon the Ruzzix website. I contacted the company and sent in the name and general color scheme I wanted, and within days I received back several logos and designs to choose from. Now that I’ve selected an image for my business, I am currently working with them on designing a poster, and other forms of advertisement.

Ryan Lambert (age 22)

I’m an aspiring photographer/videographer college student at Dixie State University. I’m currently taking communication courses but I’m looking to start my own photography business as well. I have been taking photographs since high school, but I want to transform my hobby into an actual career. I was in the process of creating my own website/blog when I heard about the company Ruzzix. They helped me make my website look professional and provided me with a fantastic name and logo. We also filmed a 30 second video ad of me on location photographing a bridal shoot. With the assistance of Ruzzix, my business is now professional and accessible.

This is our commercial.

This is our website.

_______________________________________________________________





For our project, I was in charge of logos. With input from the group, I created the logo for our company because we decided to come up with our own company instead of rebranding one. 

Our logo:

We wanted to start with a bold typeface as well as a strong complementary color to make the logo simple, but memorable.

We also decided to have a page for our "portfolio" of things we have done for other "companies".

I also helped to create the style guide:

These are our three personas:

Nicole Anderson (Age 32)

I’m a stay at home mother of three beautiful girls, and I have always wanted to start a business selling headbands for babies/toddlers. Now that my girls are all in school, I finally have the time to work towards this dream. I came across the Ruzzix website and began looking through their previous works. I absolutely loved their design work and project advertising. Using the online information, I was able to contact them and discuss my business goals.

Bill Heard (age 59)

My name is Bill Heard, and I’ve been a retired construction worker for five years now. In college I always wanted to own a traveling drink business. I now have the free time to pursue this long awaited dream of mine. As I began searching on the internet for ideas on how to get started, I stumbled upon the Ruzzix website. I contacted the company and sent in the name and general color scheme I wanted, and within days I received back several logos and designs to choose from. Now that I’ve selected an image for my business, I am currently working with them on designing a poster, and other forms of advertisement.

Ryan Lambert (age 22)

I’m an aspiring photographer/videographer college student at Dixie State University. I’m currently taking communication courses but I’m looking to start my own photography business as well. I have been taking photographs since high school, but I want to transform my hobby into an actual career. I was in the process of creating my own website/blog when I heard about the company Ruzzix. They helped me make my website look professional and provided me with a fantastic name and logo. We also filmed a 30 second video ad of me on location photographing a bridal shoot. With the assistance of Ruzzix, my business is now professional and accessible.

This is our commercial.

This is our website.

*https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiO2pfK46zMAhUD2WMKHcKhBo0QFgglMAI&url=http%3A%2F%2Fwww.color-wheel-pro.com%2Fcolor-meaning.html&usg=AFQjCNE3drsgeVAtXPsqB1K8kLigXUMDhw&sig2=4S-Ne_RaOO8m1eqHQ3vpxQ&bvm=bv.120552933,d.cGc

Composing My Frame

This is the photo I took at the holland Building. The rest of the images will serve to show the rule of thirds, the diagonal rule, index vectors, and motion vectors.

Rule of Thirds

Diagonal Rule/Graphic Vectors

Index Vector

Motion Vectors

All the lines

Design Presentation

Let's talk about graphic design. This first poster is an example of bad poster design.

This is a pretty bad one. It kind of looks like they made this design in Word. The fonts they used all have really high x-heights(the lower case letters are almost as tall as the capital letters) which is usually the kind of font you'd use if you were going to have a lot of really small text, unless it was on purpose. Nothing in this poster design looks like it's on purpose though. 

The designer also committed another mortal sin of design. They used two different kinds of drop shadows and outlined text! 

It looks like a graphic designer made an acceptable poster, and then the client said, "I want this part, this part, and this part to all stand out. Oh, and this other part too." And then the designer said, "Oh, you can't make it ALL stand out, because then NOTHING will." And the client responded with, "I'm paying you good money to make posters for me. Do what I say, yuh dummy." 

So the graphic designer had to make this monstrosity. 

THIS is an example of good design:

This is really great. There is lots of negative space, contrast, alignment, and room for discovery. Check out how they did the title. It's kind of like these:

You feel really cool after you read this, right? Because you kind of had to figure that out, but not TOO hard?

Anyway, The second one is obviously better. For some reason it's harder to talk about why this one is great, but it was easy to talk about the one I hated. Weird, huh?

  

Contrast, Balance, Harmony

Let's talk about Some of these gestalt principles. This is an image I found on the internet and I'm going to "discover contrast, balance and harmony by identifying principles discussed in class in [this image]." 

The color is obviously the strongest point of contrast here. The vibrant, red hue of the flower against the lighter, tanner background brings our eye right to the flower. 

This may not immediately seem like a balanced image, but the vastness and depth of the negative space here makes it it's own thing. It balances out the image because the flower brings intensity, and the negative space brings depth.

The harmony in this image comes from the tone and saturation of color. The colors in this image are all warm, and very saturated (even the colors in the background), and that causes this image to have harmonious elements. The texture of both the flower and the background are very similar. Maybe its the soft light that makes the background feel as velvety as the flower petals.

On a completely different note: I think I'm going to try to keep my blog posts within a certain color scheme... you know, for fun. Wish me luck!

Visceral Response

Let's talk about Rothko. Mark Rothko is a Russian abstract painter. This is one of his paintings:

I once saw this painting in REAL LIFE in the San Francisco Museum of Modern Art. I'm choosing to talk about this painting in particular because it is the only painting I have ever seen that held me truly captivated. I remember walking through the museum with my friends and seeing this painting for the first time. I'm not really a "painting person", but this one hit me so right, it's stayed with me for years. It just kind of... feels right, like it's something me and the painter share.

The colors are so saturated and high value, and they transition pretty quickly around the edges into darker and darker shades until they reach black.The contrast between the giant, red-y orange color on top of a smaller dark shade of blue really just kind of makes this painting smack me in the face. Yet the meticulous use of texture here is a unifying factor. 

Some people probably think this is stupid. "It's just two giant patches of color. I could do that in, like, and hour." That just can't be true. You don't evoke feeling that strong from your paintings over and over again by accident. 

You should look him up... but you probably wont. So I'll just show you some of his others here:

You take a look at those and TRY to tell me he didn't do that on purpose.

Well hello there!

Hello! My name is Kayla Coolbear and I am starting this new blog for Visual Communications. I am a graphic design major here at Dixie State University. I am on Student Government as the Vice President of Public Relations, and I feel kinda cool about that. I don't know what else to say here. I don't talk about myself a lot.